I am working towards an MBA in marketing from Ashford University and part of my final paper has to be a prospective business and how I would run it. I need to have some feedback from real parents on what they think about the business and if they feel they would like the opportunity. Please take a few seconds and read through my summary of what my proposed business is. Any feedback would be great, would you spend the money to have one, do you see one as a better offer than another, etc..
It's not a real business right now, and I'm not trying to promote it at all, just need feedback and thoughts from other parents to include in my paper. If you leave feedback please let me know the ages of your children or grandchildren that you think this would apply for. Thank you in advance for any help, this has been the best place for me since my diagnosis and with such caring individuals, I think I will get some great responses to add to my paper. (it has to be 30 pages)
Executive Summary
Parents want to have great parties for their children, and love having the work taken out of the process, Princess Parties will do just that. By offering setup to cleanup and everything in between, the owner of Princess Parties will be able to give her customers an amazing princess themed party with almost no work. Designed specifically to please girls from 3 to 10 years of age, the target market of Princess Parties is parents of girls ages 2 to 10. In addition to the items mentioned below, Princess Parties will also provide the host/ess with Princess invitations that can be sent to potential guests.
The breakdown of pricing for a princess party is:
Princess Party $100 Princess and 5 guests; Additional guests $10; each Princess keeps dress and tiara
Princess Birthday Party $150 Princess and 5 guests; Additional guests $10; each Princess keeps dress and tiara
Perfect Princess Party $250 Princess and 10 guests; Additional Guests $10 each; Princess keeps dress, tiara, movie, and princess bag
The basic Princess party will include three games, one of which will be decorating the princess cupcakes. Other games may include: pin the crown on the princess, princess scavenger hunt, name that princess, walk like a princess, princess dance off, and/or build a princess crown. The “princess” of the party will get to select a dress and tiara that she can keep once the party is over. Winners of the Princess themed games will receive princess prizes and each attendant at the party will also receive a small princess themed gift bag.
The Princess Birthday party will have a princess cake with a doll that the birthday girl can keep in the center of the dress cake, additionally there will be a princess decorated cupcake for each of the other attendants, parents can purchase additional cupcakes at $2 each. The “princess” will get to choose 3 games from the same list as the basic Princess Party; she will also get to keep her dress and tiara. Each guest will receive princess themed gift bags and princess themed awards will be given for game winners.
The Perfect Princess Party is geared towards older “princesses” and will include the same options as the Princess Birthday Party. It will also include the addition of a princess movie, a princess bag including bath salts, fingernail polish, lip gloss all in a beautiful princess themed bag. The “princess” and her guests will also take part in a mini spa treatment with facials, hand creams and foot massage creams.
It's not a real business right now, and I'm not trying to promote it at all, just need feedback and thoughts from other parents to include in my paper. If you leave feedback please let me know the ages of your children or grandchildren that you think this would apply for. Thank you in advance for any help, this has been the best place for me since my diagnosis and with such caring individuals, I think I will get some great responses to add to my paper. (it has to be 30 pages)
Executive Summary
Parents want to have great parties for their children, and love having the work taken out of the process, Princess Parties will do just that. By offering setup to cleanup and everything in between, the owner of Princess Parties will be able to give her customers an amazing princess themed party with almost no work. Designed specifically to please girls from 3 to 10 years of age, the target market of Princess Parties is parents of girls ages 2 to 10. In addition to the items mentioned below, Princess Parties will also provide the host/ess with Princess invitations that can be sent to potential guests.
The breakdown of pricing for a princess party is:
Princess Party $100 Princess and 5 guests; Additional guests $10; each Princess keeps dress and tiara
Princess Birthday Party $150 Princess and 5 guests; Additional guests $10; each Princess keeps dress and tiara
Perfect Princess Party $250 Princess and 10 guests; Additional Guests $10 each; Princess keeps dress, tiara, movie, and princess bag
The basic Princess party will include three games, one of which will be decorating the princess cupcakes. Other games may include: pin the crown on the princess, princess scavenger hunt, name that princess, walk like a princess, princess dance off, and/or build a princess crown. The “princess” of the party will get to select a dress and tiara that she can keep once the party is over. Winners of the Princess themed games will receive princess prizes and each attendant at the party will also receive a small princess themed gift bag.
The Princess Birthday party will have a princess cake with a doll that the birthday girl can keep in the center of the dress cake, additionally there will be a princess decorated cupcake for each of the other attendants, parents can purchase additional cupcakes at $2 each. The “princess” will get to choose 3 games from the same list as the basic Princess Party; she will also get to keep her dress and tiara. Each guest will receive princess themed gift bags and princess themed awards will be given for game winners.
The Perfect Princess Party is geared towards older “princesses” and will include the same options as the Princess Birthday Party. It will also include the addition of a princess movie, a princess bag including bath salts, fingernail polish, lip gloss all in a beautiful princess themed bag. The “princess” and her guests will also take part in a mini spa treatment with facials, hand creams and foot massage creams.
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